Business Plan

Mike Sorel, Jr.

Executive Summary
Company Description
Market Analysis
Organization & Management
Service or Product Line
Marketing & Sales
Funding Request
Financial Projections
Appendix

Executive Summary

  • Mission Statement: I research & develop technology to better solve business problems. My goals are to educate and entertain on my process and attract large companies to license my designs to.
  • Company Information: "All About Business" Business Vlogger does Odd Jobs & Provides Insight. Identify Innovations, Sanford, FL. Offering Research & Product Development Services and Reports, Speaking & Books.
  • Business Highlights: Using the internet & reality to solve business problems via real world experience.
  • Financial Summary: Attract millions of youtube followers & sell high ticket R&D consulting.
  • Future Plans: Get operating funds so I can work on my designs. Empower me so I can entertain on youtube. Explore the world of innovation by recording how I go through the world looking to improve tools & equipment.

Company Description

  • Business Overview: Murdoch (A-Team) like man of many diverse skills. We go around and look for problems business face, and use innovation & technology to improve the experience & results of workers & consumers.
  • Company History: Mike Sorel, Jr. was always fascinated with tools, equipment, machinery. There is something so pure and simple when a simple tool fulfills it's purpose and makes life better.
  • Mission and Vision Statements: Versatility. Hope. Persistence. Determination. Resourcefulness. We want to add value to the forefront of design & technology.
  • Business Structure: LLC.
  • Location: Sanford, Florida.

Market Analysis

  • Industry Overview: We operate in the research & development consulting sphere. We study and use products and tools, and search for better ways to solve problems to improve business efficiency, effectiveness & elegance.
  • Target Market: Large American Companies, Mass Market Audience.
  • Market Needs: We help companies learn better ways to pay attention to higher states of business operations.
  • Market Trends: Solving problems with technology really excites a certain type of individual. Promoting a positive "can do" attitude and solving problems in honest ways is the backbone of my modus operandi.
  • Competitive Analysis: Mike Rowe Dirty Jobs, following a guy that is documenting real world experience on jobsites. Colin Furze - he is well funded, it seems mostly like a show not a real needle moving inventor.

Organization & Management

  • Organizational Structure: Mike Sorel, Jr. - Owner. Guest C.E.O's. my clients get to send me on missions.
  • Ownership Information: Mike Sorel, Jr. 100% ownership. The Guest C.E.O's can gather information and other deals..
  • Management Team: Guest C.E.O.'s my clients, MBA high level grads who want to be featured on my show.'.
  • Advisors: Documentary style communication, like MTV's Real World.

Service or Product Line

  • Product/Service Description: Business Vlogger. I sell books, I make videos, I do jobs. I analyze business models, products & services.
  • Unique Selling Proposition (USP): Obsessed with business & technology, follow a vlogger about how he runs his business.
  • Product Lifecycle: I have C.E.O.'s send me on missions. I go deep and long I'm a professional consultative vlogger.
  • Research and Development (R&D): I dive deep into my guest C.E.O.'s problems. I try to get the economy to research cool business ideas.

Marketing & Sales

  • Marketing Strategy: Guerilla Marketer, Guerilla Businessman, Scrappy Business Experimenter, Free Spirit doing odd jobs. Identities Mike Sorel, Jr./Juan Breakman-Hart/Deuce Humpton, and mass market appeal. To C.E.O.'s and General Population
  • Sales Strategy: I guess I need to advertise them. My 2 books.
  • Pricing Strategy: I'm a consultant that gets money from C.E.O's major corporations. I also sell merch. Affiliate links.
  • Advertising and Promotion: Guerilla Marketing, drop links in forums. Add Value. Be unmistakeable.
  • Sales Forecast: I charge high ticket prices to be a guest c.e.o. I need to have my accountant figure this all out.

Funding Request

  • Funding Requirements: The amount of funding you need and how it will be used. Cameras inside the trucks. I make my assistants wear body cams and edit the video. Hooklift Dump truck f450. Crane truck with knuckleboom & hooklift.
  • Future Funding: Lean startup. Only the bare essentials. Eventually buy a "base" a house with business purpose Maybe best to invest in a commercial business office so i can have room for employees and parking large trucks. Commercial office space is going down might be able to snatch up a good deal. The business will feature me doing business ideas to generate monies. Like a test marketer. A marketer running tests. A Pilot business.
  • Funding Strategy: Use vocational rehabilitation's guidance, crowdfunding for the truck. Partnering with truck manufacturers.

Financial Projections

  • Income Statement: 1,000 true fans. 1,000 true fans sell $20 products. $20,000, 10,000 true fans $200,000.
  • Cash Flow Statement: Low budget Vlogger, Brand Deals, Merch, Information Products, Reality Work Contracts, guest appearances.
  • Balance Sheet: All money in, no money out.
  • Break-Even Analysis: I want to keep the main costs the trucks and insurance.
  • Financial Assumptions: The assumptions behind your financial projections.

Appendix

  • Supporting Documents: Any additional documents that support your business plan, such as resumes, legal agreements, and product images.
  • References: Any references or citations used in your business plan.